Technology is changing everything in today’s world. It’s next to impossible to keep up with the constant automation of society. Most of these changes are for the better, increasing the simplicity and productivity of our overloaded days. It has specifically altered the perspective of real estate in the eyes of clients and agents alike. A 2016 study by the National Association of Realtors found that 89% of home buyers used a website in their search and 57% used a mobile app or website. And 42% of house hunters looked at online listings before contacting a real estate agent. If you wish to keep a competitive edge, try some of these technology tools to help your home beg for that SOLD sign.
First impressions are huge and it seems many buyers today are generating their first impressions online via pictures. Buyers want to see quality pictures of the interior and exterior. Suggest professional pictures to your realtor. A professional real estate photographer knows all the angles and lighting tricks to help your home get showings left and right! Technology helps take photo editing and digital uploading to new heights.
- Video Tours
As if digital photography isn’t sufficient, videos are now all the rage. This powerful imaging tool provides a virtual reality tour of your home’s interior and exterior. Video tours can really help create an emotional connection with the buyer before they have ever stepped foot inside the home. The Moore Team recently started to use Matterport Tours.
A camera made by a company named Matterport scans each room and takes photos with nine lenses pointing in all directions. The Matterport software uses those images to create a virtual house tour. Users navigate as though they are walking through the home on Google Street View or a first-person video game. It also creates a dollhouse view and floor plan to see the layout of the house from a wider point of view. Ask your realtor to result to a professional for videos to guarantee proper lighting, frame transitions and good angles and footage.
- Social Networking
Social networks are an excellent opportunity to spread information about a property. Not only does a potential buyer see the listing you share with them, but their friends also see the listing. If the post receives enough engagement, your listing could be viewed around the world! While other forms of social media such as Instagram, Pinterest and Twitter are valuable as well, Facebook typically generates the highest volume of traffic. So get ‘Liking’ and ‘Sharing’!!
- Listing Syndication
Sites like Zillow, Trulia and Realtor receive automatic feeds from the Multiple Listing Service website. Agents can elect to use a listing syndication program that allows them to extend the feed to additional sites and get detailed feedback. It is simple to check statistics like who is clicking on the property link, browsing through the pictures, number of views and saves, and even who is making appointments. This can help gain invaluable insight on generating results sellers want to see in your market and help you SAVE TIME. It may also provide insight as to where you should be directing and/or cutting back your efforts.
Real estate apps (Zillow, Trulia, Realtor) take all of the information from the web and package it neatly into a user-friendly wealth of knowledge on your cell phone. This could very well be the most important technology to remember when trying to sell a home. Apps incorporate high resolution pictures, video tours, listing syndication, and can even display listing agents social media and contact information. Amy Bohutinsky, chief marketing officer at Zillow, says that in January, nearly 600 million homes were viewed on Zillow’s mobile app. That’s 223 homes per second. Using real estate apps is a great way to market to the younger generations that are constantly connected to their technology. When designing your website, blog, or social media pages it is important to ensure all sites are mobile-friendly.
- Electronic documents
Signatures have been the bane of a real estate professional’s existence for generations. It is easy for a customer to miss a signature or initial considering purchase agreements and closings are getting more complicated every year. No one wants to have a good deal delayed because of a paperwork blunder. Some companies allow nearly all documents to be viewed and signed online or in a phone app. Electronic signatures and other tools make the home buying process more efficient. While most closings are still done in a sit-and-sign style, online closings seem to be a trend that is sure to take off.
Clients are more informed when they reach the agent, and in many cases have already narrowed their search before they start scheduling showings and attending open houses. With a plethora of knowledge available at a finger swipe, it is important to make your property stand out. This makes it all the more important to hire a professional and knowledgeable real estate agent. Good luck!!